The Complete Guide to On-Page SEO: What Exactly Is On-Page SEO?

What is On-Page SEO?

As part of their SEO services, agencies usually conduct on-page SEO to help rank your websites.

On-page SEO involves optimizing individual web pages for specific keywords to rank higher in search results. It includes optimizing content, HTML source code, and images to make pages search engine and user-friendly.

Key Elements of On-Page SEO

Title Tags

• Must contain target keyword

• Optimal length: 50-60 characters

• Place important keywords at start

• Include brand name at end

• Example: "Best Coffee Beans in Seattle | Bean Masters"

Meta Descriptions

• 150-160 characters maximum

• Include primary keyword naturally

• Write compelling copy that drives clicks

• Include call-to-action

Header Tags (H1-H6)

• One H1 per page containing main keyword

• Use H2-H6 for subtopics

• Include relevant keywords naturally

• Maintain hierarchical structure

Content Optimization

• Target keyword density: 1-2%

• Use related keywords and synonyms

• Create comprehensive, valuable content

• Break text into scannable sections

• Minimum 1,000 words for main pages

URL Structure

• Include target keyword

• Keep it short and descriptive

• Use hyphens between words

• Example: domain.com/seo-services

Image Optimization

• Descriptive file names

• Alt text with keywords

• Compressed file sizes

• Relevant image content

Internal Linking

• Link to relevant content

• Use descriptive anchor text

• Create logical site structure

• Distribute link equity

Technical Aspects of On-Page SEO

Page Speed

• Optimize image sizes

• Minimize code

• Enable browser caching

• Use content delivery networks

• Target load time: under 3 seconds

Mobile Optimization

• Responsive design

• Touch-friendly elements

• Readable text without zooming

• Fast loading on mobile networks

Schema Markup

• Add relevant structured data

• Mark up business information

• Include product details

• Tag review content

Implementation Tips

1. Conduct keyword research first

2. Create content guidelines

3. Use SEO tools for analysis

4. Monitor performance metrics

5. Update regularly

Want expert help with your on-page SEO? Contact our agency for a free website audit