Complete SEO Checklist for Singapore Websites

If you want your Singapore website to rank high on Google, you need a solid SEO strategy. This **step-by-step SEO checklist** will guide you through everything you need to optimize your site, even if you're new to SEO.

✅ Technical SEO Checklist (Set Up Your Website Correctly)

1️⃣ Make Sure Your Site is Mobile-Friendly

🔲 Test your site with Google’s Mobile-Friendly Test

🔲 Use a responsive design that adjusts to all screen sizes

🔲 Avoid pop-ups that block content on mobile

2️⃣ Improve Website Speed

🔲 Check speed with Google PageSpeed Insights

🔲 Compress images using TinyPNG or ShortPixel

🔲 Use a Content Delivery Network (CDN) to load content faster

🔲 Enable browser caching to store static files

🔲 Minimize JavaScript and CSS files

3️⃣ Secure Your Website with HTTPS

🔲 Install an SSL certificate (your URL should start with `https://`)

🔲 Check for mixed content errors (some pages using HTTP instead of HTTPS)

4️⃣ Fix URL Structure

🔲 Use short, descriptive URLs (e.g., `yourwebsite.com/seo-checklist-singapore`)

🔲 Remove unnecessary characters like `?id=123`

🔲 Keep URLs lowercase and use hyphens (`-`) instead of underscores (`_`)

5️⃣ Create an XML Sitemap & Robots.txt

🔲 Generate an XML sitemap with Yoast SEO (WordPress) or Screaming Frog

🔲 Submit your sitemap to Google Search Console

🔲 Use a robots.txt file to control what Google indexes

6️⃣ Fix Broken Links & Redirects

🔲 Use Ahrefs Broken Link Checker or Screaming Frog

🔲 Set up 301 redirects for broken pages to prevent 404 errors

✅ Keyword Research & On-Page SEO Checklist

7️⃣ Find the Right Keywords

🔲 Use Google Keyword Planner or Ahrefs to find keywords

🔲 Target local keywords (e.g., "best SEO checklist in Singapore")

🔲 Choose a mix of short-tail and long-tail keywords

8️⃣ Optimize Page Titles & Meta Descriptions

🔲 Keep titles under 60 characters and add the main keyword

🔲 Write meta descriptions under 160 characters, including keywords

Example: `Complete SEO Checklist for Singapore Websites - Step-by-Step Guide`

9️⃣ Use Headers Correctly

🔲 Each page should have ONE H1 tag (main title)

🔲 Use H2 and H3 for subheadings

🔟 Optimize Content for SEO

🔲 Write at least 1000 words per key page

🔲 Use SEO checklist and related keywords naturally

🔲 Break up text with bullet points and short paragraphs

🔲 Avoid duplicate content (use canonical tags if needed)

1️⃣1️⃣ Optimize Images

🔲 Use descriptive file names (e.g., `seo-checklist-singapore.jpg`)

🔲 Add alt text with keywords for each image

🔲 Compress images for faster loading

✅ Off-Page SEO Checklist (Build Authority)

1️⃣2️⃣ Get Quality Backlinks

🔲 Submit your website to local directories (e.g., SG Yellow Pages)

🔲 Write guest posts on Singapore business blogs

🔲 Find and fix broken links on other sites, then suggest yours

1️⃣3️⃣ Optimize Google My Business (GMB)

🔲 Claim and complete your Google My Business profile

🔲 Ensure your business name, address, and phone (NAP) match everywhere

🔲 Add high-quality photos and encourage customer reviews

1️⃣4️⃣ Use Social Media for SEO

🔲 Share blog posts on LinkedIn, Facebook, Instagram

🔲 Engage with users and drive traffic back to your website

🔲 Add social sharing buttons to blog posts

1️⃣5️⃣ Get Local Citations

🔲 List your business on local Singapore directories

🔲 Ensure NAP consistency across all platforms

🔲 Join Singapore-based business forums and communities

✅ User Experience (UX) & SEO Checklist

1️⃣6️⃣ Improve Website Navigation

🔲 Use a clear menu that makes pages easy to find

🔲 Keep important pages within 3 clicks from the homepage

1️⃣7️⃣ Optimize for Voice Search

🔲 Add FAQ sections with natural, conversational answers

🔲 Optimize for Google’s featured snippets (short answers at the top of search results)

1️⃣8️⃣ Reduce Bounce Rate

🔲 Improve readability with short paragraphs

🔲 Use engaging images and videos

🔲 Add internal links to keep users on your site longer

1️⃣9️⃣ Implement Structured Data (Schema Markup)

🔲 Add schema markup for business info, FAQs, and reviews

🔲 Use Google’s Structured Data Testing Tool to validate

✅ SEO Monitoring & Analytics Checklist

2️⃣0️⃣ Set Up Google Analytics

🔲 Track traffic sources, user behaviour, and conversions

🔲 Identify pages with high bounce rates and improve them

2️⃣1️⃣ Use Google Search Console

🔲 Monitor search queries and ranking positions

🔲 Fix indexing issues and coverage errors

2️⃣2️⃣ Track Keyword Rankings

🔲 Use Ahrefs, SEMrush, or Google Search Console

🔲 Adjust content based on ranking changes

2️⃣3️⃣ Perform Regular SEO Audits

🔲 Run monthly SEO audits using Screaming Frog or Ahrefs

🔲 Update old content with new information and keywords

Conclusion

Following this step-by-step SEO checklist will help your Singapore website rank higher and attract more visitors. Whether you're a beginner or an expert, these actionable tasks ensure you're always ahead of the competition.

Need expert help? Elevate Digital can optimize your website for higher rankings and better traffic conversion.

🔹 Ready to dominate search rankings in Singapore? Start implementing this SEO checklist today!